Veretta is a New York City-based photographer who has thoroughly embraced digital technology to achieve her artistic visions. She always demands optimum quality in her work, whether fine arts or commercial. Veretta has been producing catalogs and printed matter for clients primarily in the fashion industry for nearly 20 years

 

Using her Hasselblad P2 digital camera coupled with a Phase One P45+ digital back, combined with the latest Pro Foto lighting equipment, and 30 years of experience in traditional photographic technology and lighting, Veretta achieves not only her own visions, but also the visions of her clients beyond their expectations.

 

Comfortable with all aspects of the photographic production process, Veretta works closely with clients to create images that are the reflection of their respective visions.

Her expertise creates images that jump off the page. Experienced as an art director, stylist, computer technician, retoucher and layout/design artist, and of course photographer, Veretta has the capability to produce from photo session to final product. 

 

An established gallery and published fine artist who envisions each collection that she photographs as a gallery work of art, Veretta brings a freshness and originality to each client’s business. Whether in the studio or on location, in the camera or in the computer, anything can be achieved in today’s technological environment, and Veretta is always eager to make it happen.